Surf fashion, much like skater fashion, has always been appreciated beyond the sport as it has created its own reputable style. In fact, people who don’t even live near the sea can often be seen sporting surf-style t-shirts and boardshorts that they've purchased. Though, in our case, from their local surf clothing shop in Jupiter FL to hit the beaches.

This is largely because surf fashion has in its nature a mentality which is defined by being relaxed and taking things as they come.

Having run a well known surf shop  for some time now, we’ve come to learn a lot about the companies behind the brands we sell. Many of these companies were started by ecologically-minded people who wish to produce their goods sustainably. Whether that is through the use of recycled materials, or by the sustainable production of necessary resources, these companies are using their platform to make a difference.

Here are some highly rated brands notable or their efforts towards sustainability

Best Sustainable Surf Brands

As sustainability is still a relatively new concept, many brands are still ironing out how they will move to a more sustainable production process. Therefore some of these brands will be more or less sustainable than others, although they may have outlined how they will get there. These should be regarded as equal with more sustainable brands, as long as they stick to their guns.

Brixton

The perfect example of a brand which is on its merry way to becoming sustainable, Brixton has been around since 2004 and was started in a garage in California. Originally just a hat company, Brixton now produces a range of different products including hats, shorts, hoodies, and pants. They have recently outlined a ‘Path to Sustainability’ in which they clearly state what changes they will make to their production process over the next few years.

Read their Path to Sustainability here, and feel good in supporting a company who are happy to be transparent.

Roark Revival

A company born from adventure and excitement, Roark Revival is a leading eco-friendly surf fashion brand which takes inspiration from exploring the world. They have taken sustainability seriously, identifying it as their social responsibility. Not only are they Fair Trade Certified, they also implement Give Back Initiatives such as Waves 4 Water to give back to the communities they visit. At this time, 30% of their production utilizes sustainable materials, with the goal to reach 50% by 2022. In their products they use:

• Organic cotton 
• Hemp fiber
• Recycled polyester
• Recycled cotton
• Recycled oyster shell
• Recycled coconut fiber

This is truly a brand to support and follow, they are currently working on getting 100% of Roark vendors to sign their code of compliance. Watch their space!

Leus 

More than just a company which produces towels, Leus has outlined their mission to reduce the spread of microplastics through using sustainable cotton in their products. They recently collaborated with 3SIXTY to produce ponchos and towels out of a fiber sourced from recycled plastic bottles. Incorporating policies such as 1% for the Planet, Leus is working towards putting the environment at the center of their brand.

If you’re sick of boring towels made of low quality materials, then check out the Leus x 3SIXTY range of beautiful eco-friendly towels at our surf clothing shop in Jupiter FL.

Sustainable Fashion Tips

Simply owning sustainably produced clothes is only half of the battle, as there are many other aspects of fashion which aren’t sustainable. When purchasing goods online, be sure to opt for recyclable packaging options. Also when washing your eco-friendly clothes, be sure to use eco-friendly detergents and a washing machine which uses water efficiently. Otherwise handwashing can use substantially less water.

Finding a Surf Clothing Shop in Jupiter FL

Jupiter, FL is one of the best places in the United States not only for surfing, but also for showing off that new surf fashion. If you’re looking for a physical store to try on some of these sustainable brands, look no further than Groundswell Surf Shop. We are proud to supply these aforementioned brands in our surf shop, so check out our website or visit us instore.